Update 8 September 2017
Since posting “How I went from ~ 1K to ~ 10K page views in my second month of blogging” a couple of weeks ago, our traffic has continued to grow exponentially. We’re now in our third month of blogging averaging 1800 page views a day. Our Pinterest monthly views have also gone up to over 114K.
We have not changed much except for more engagement on Facebook groups so the strategic advice and actionable tips shared in the original post below are still relevant.
So, keep reading if you would like to find out what has worked for us so far.
How I went from ~ 1K to ~10K page views in my second month of blogging
10K page views? In my second month of blogging? Yep, that’s right!
Tinylovebug has been live for a couple of months now, and while in the first month we had less than 1K page views, in the second month we had about 10K! YAY!
Being my first time blogging, I have little to compare it with, but I have been told by much more experienced bloggers - and even famous ones - that this amount of traffic is incredible for a new blog, so, yeah, big pat on the back!
Of course, if you’re a seasoned blogger, these figures are peanuts. But if you’re only starting out now, read on because the purpose of this post is not to brag about my page views (okay, yeah, maybe a little, ahah!). I’m actually going to share a few actionable tips that will help you drive more traffic to your new blog and increase your page views exponentially.
I was asked to offer some advice to new bloggers, and I embraced the opportunity with pleasure. In fact, I have learned so much from fellow bloggers in the last few weeks that I did feel the urge to give back to the community in my own small way.
So, at the time I decided to share a few thoughts on what worked for me so far and what I think might have helped with going from less than 1K page views in the first month to about 10K page views in the second month of blogging. All data and screenshots date back to that time (about a couple of weeks ago or so).
But before I offer my two cents on how to attract more traffic to a new blog, let me say that I know what you’re thinking! Why on earth would you want my advice when you can have easy access to the advice of more experienced and successful bloggers??
And, sure, you make a good point! But the perspective of a new blogger can still be extremely valuable to your blog and its path to success. The reason is quite simple, and you can read it here.
But now, let’s dive into some actionable tips to skyrocket your page views in a very short amount of time!
1. Make your new blog easy to recognise, find, read and share
You might think I’m stating the obvious here, but you have no idea how many blogs I have come across that don’t have a clear branding or a Pin it button.
So, let’s start with a few quick and easy tips that will definitely make your blog more professional, recognisable and most importantly, easy to find and share.
Pick a palette or a colour scheme and stick to it. Choose two or three fonts and make them yours. Use the same palette and fonts across all platforms (your blog logo and overall design, Facebook page, other social media profiles, pins, images, etc.). But your branding shouldn't be limited to the overall design; it should be also clear from the general vibe of your website and your unique writing style. So, let your personality shine through!
Upload a favicon. A favicon is that little icon (usually your blog logo or part of it) that appears next to the page title in a browser tab.
In Squarespace, you can upload a favicon in Design – Logo & Title. Easy peasy! It will take you two seconds but will make your blog look more professional and carefully perfected in every detail. Again, your favicon must be in line with your overall branding.
If you’re on a free platform and don’t have your domain, but you take blogging seriously and are even thinking of monetising your blog, get your own domain
now yesterday! And unless you can’t really do otherwise, get a domain with the .com suffix.
Make your blog easy to find. This should be a given, but I’m shocked at how many blogs don’t come up in a Google search of their domain/name. It has happened to me quite a few times that I have come across a very interesting blog, memorised the name with the view of going back to it later, only to realise the next day this blog was nowhere to be found in Google. And yes, it’s true that I could have looked for the link where I first saw the blog, bookmarked it, pinned it or whatever, but seriously, do you want your readers to go through hoops to be able to find your blog or make it as easy as possible for them?
Personally, I have taken the time to make sure my blog would show up as the first result for any Google search of my domain/name and any variation of it.
The niche of my blog is dating and relationships. I have named my blog after this lovebug for the romantic implications, and my dog Tiny (a big American Stuffy for the record) for sentimental reasons. Now, being Italian, little I knew at the time that in English tinylovebug is a cute expression some parents use to refer to their little babies.
Because of this, in the first few weeks, my blog was relegated to page 14 in Google after an endless list of websites about babies, Etsy shops and even a German blog with the same name. And if I hadn’t done something, I bet it would still be this way.
But now, instead, when you search for Tinylovebug or any of its variations, my blog is always the first result!
So, how do you do this? First, you need to get a basic understanding of how the Google algorithm works.
You need to know that in order to compile the massive index of billions of pages, Google sends around some “spiders” that crawl the web to discover new and updated pages to be added to the Google index. This crawling process works through backlinks. And a brand-new blog has very few backlinks - if any, so it may take ages to Google to find and index your new blog. Hence, you’re better off taking the matter into your own hands and let Google know about your brand-new website.
It’s like in real life. If you get invited to a party where you don’t know anyone, you can sit in a corner and hope for someone to notice you and come over to talk to you, or you can go and introduce yourself to a group of people and start making friends.
Now, there is nothing wrong in being shy in real life, and if you prefer to sit in the corner at the party, that’s totally fine. But you cannot – and I repeat, YOU CANNOT – be shy with Google. Go and introduce yourself to Google ASAP.
How? You just sign up for Google Webmaster Tools and Search Console. It’s totally free and won’t take long to set up everything. Once you’re in, fetch the information about your website and your sitemap to Google, and it will start indexing your pages. Then rinse and repeat for each version of your site, regardless of which one is your primary or favourite. For instance, I have fetched information and submitted a sitemap for https://www.tinylovebug.com (primary), http://www.tinylovebug.com, https://tinylovebug.com and http://tinylovebug.com.
If that wasn’t good enough, Google Search Console comes with an added bonus. It won’t only tell you which pages have been indexed and whether there are errors you will need to fix in order for a page to be indexed, it also shows what queries your pages show up for in a Google search and the number of clicks and impressions for each page.
I will just add that the first time you fetch and send your sitemap, it will take Google a few days to update its index. So, don’t worry if you don’t see your website showing in Search Engine Result Pages (SERP) straight away. But the wait is only for the first time. If later on you make some substantial changes to your blog and would like to re-fetch and send a new sitemap to Google, the update will be processed whithin a few hours. I told you making friends with Google would get you special treatment!
As I like to dream big, my next step will be to get Google to display a search result grid for my blog, like it does, for example, for one of my favourite websites (Scary Mommy) that I’m sure you all know, and if not, you should!
However, that’s really up to Google, and I suspect it takes a long time to get there and probably requires a huge number of page views to your site. Regardless of the sitemap you submit, Google wants to make sure users get the best and most relevant results for their search. I mean, of course, you can try your best with SEO and a sitemap that would make sense, but ultimately it’s up to the algorithm to decide in the best interest of Google users which way your website should appear in SERPs and what are the most relevant pages to display in the grid (if applicable).
But you know, I’m not in a rush. If even Forbes doesn’t have it, I can live without it a little longer. One step at the time.
Update 21 October 2017: We made it, we made it! ahah!
Speed and mobile optimisation
Your work doesn’t end with making sure people can find your website, you also need to ensure that when they click on your website it loads quickly. In this day and age, no one wants to stare at a blank page for longer than 1 second.
The trick to increase the speed of your website is to compress all images and upload only pictures that are less than 500 KB, but seriously, the smaller the better! I know it sounds obvious, but this was one of my rookie mistakes. Most of my photos were (and some still are as I never seem to find the time to go back and replace them) well over 2 MB, no joke!!!
Also, limit your plugins to those that are truly necessary, and try to place them below the fold (that part of a page that can’t be seen unless you scroll down).
Finally, make sure your blog is optimised for mobile devices. Content that looks great on a desktop doesn’t necessarily translate well on a mobile. And if your visitors need to swipe, zoom or squint at an illegible font, sure as hell they will leave immediately. Welcome bounce rate of 97%. Ouch!
While it’s true that nowadays every man and their dog has share buttons on their site, I have still come across a fair bit of blogs that don’t have a button to share on Pinterest or StumbleUpon. If you don’t have those, you’re missing out big time!
Sure, if they really like your content, some visitors could go the extra mile and save it from their own pin button or add the URL of your post manually on StumbleUpon, but again, why would you want to make it harder for them?
At the same time, don’t go overboard! I have seen some blogs with over 30 share buttons including the Yum button for posts on the topic of quantum physics or dog training. Seriously? Do you need that? I don’t think so!
Just pick a few platforms that you think are more likely to drive traffic to your website depending on your niche, and leave the rest out. Up to you, but I would definitely recommend including Pinterest, and to a less extent StumbleUpon.
If you do add the Pin it button, make sure you have a pinnable picture in your post. To see what I mean click the pin button below this post and a pinnable picture will show up (you don’t need to go through with it and actually pin it if you don’t want to, but it would be nice if you did ahah!).
I like the idea of hiding the pinnable picture within the post, as the size, colour and shape of the perfect image for your blog post and for Pinterest rarely match. So while for the first few weeks I was trying to upload pictures that would be okay for both (with laughable poor results for both the post and the pin - you can have a look at my first posts and pins to see my failed attempts), I now upload a horizontal image for the post and hide a pinnable vertical picture within the post.
You can do this with the Social Warfare plugin. In addition to many other benefits, Social Warfare lets you upload a custom Pinterest image together with a custom description so that when someone clicks the pin button, the exact image and description will show up.
I don’t have this plugin because it’s only available for Wordpress, and I’m on Squarespace, so I use a little workaround. I upload the pinnable picture to a free image hosting site like imgBB of tinypic, get the html code for my picture, check that the alt tag is okay (if not, I change it to one of my choice for SEO purposes), and I then use the following code on my blog to add the hidden picture to my post:
<div style="display:none">copy&paste here the html code from imgBB</a></div>
However, I’m not sure if Google may penalise us for not displaying the image, I will have to investigate this further. Plus, this method doesn't prevent other pictures from showing up when someone clicks on your Pin it button. I mean, of course, you could add the attribute data-pin-nopin="true" to your images and it will exclude them from being sharable, but I personally find this process time-consuming and boring, especially when a simple plugin would do it for you for only $ 29 a year!
So, if you’re on Wordpress, I would definitely recommend getting the Social Warfare plugin. It doesn’t go against Google policies for sure, it only shows the picture you have chosen, it comes with the added bonus that you can add a custom description, it is affordable ($ 29 a year) and it also provides many other benefits, like allowing you to decide exactly which image, title and description would appear when your post is shared on Facebook or Google+, or letting you pre-write a custom tweet when your post is shared on Twitter.
I’m so annoyed I can’t have this plugin! It would make my life so much easier! If it wasn’t that I like Squarespace so much, I would switch to Wordpress for this very plugin.
2. Prioritise your strategies
That’s a piece of advice that is uncommon and probably unpopular, but hey, it has worked for me so I will share it with you.
If you, like me, have started your blog from scratch with no technical knowledge and no help from a professional web developer or web designer, you know darn well how overwhelming launching your blog can be. You need to work on your blog’s design, write content, create images, learn tons of new information and processes, figure out which plugins to add, create social media profiles for your blogs, opt-in forms, freebies, newsletter, promote your posts and freebies, network, and the list goes on.
On the top of this, you’re probably working full time, have a partner, family and friends you want to spend some quality time with, and chores and errands to run. Juggling everything is extenuating. That’s an understatement, and as Tinylovebug is a joint effort (Marina, Emma and I), I can’t imagine what it would be for someone flying solo with their new blog!
When you’re still learning the basics, trying to do everything at once is not sustainable and may set you up for failure.
Instead, what I think is a winning strategy in the long term is to assess all platforms and tools available, pick a few that you think would be the most strategic and effective for your blog, and focus on building and growing those first. Once you master those, move on to the next one, and so forth.
And that’s what I have done. I have chosen only a few platforms and focused on them.
Like many new bloggers, I have joined Facebook groups. I do find they’re an invaluable resource, and I’m immensely grateful to the community of fellow bloggers for their support to Tinylovebug. However, I tend to participate in promo or follow for follow threads sparingly.
To me, the real value of Facebook groups lies in the opportunity to network, make a connection with like-minded bloggers in the same niche, and benefit from the tips and advice they generously share. Most of these bloggers are a true inspiration to me.
Otherwise, despite the mainstream belief that social media like Twitter or Facebook are the most powerful tool to drive traffic to your blog, I have not invested much energy in social media as yet. I mean, don’t get me wrong, we have a profile on quite a few social media platforms, and Emma is even creating and posting only original memes for our Instagram account. But I’m yet to utilise the platforms to their full potential, and on some, we have posted 0 or very little content.
I’m not suggesting you do the same. If you feel social media is the best tool to promote your blog strategically, by all means, start with that. Actually, my following is pretty much non-existent at this stage, so I’d better up my game.
But, I’m a firm believer in the value of organic traffic. I think that the quality of the traffic you drive to your blog is way more important than its quantity. Therefore, all my efforts of these first two months went into search engine optimisation (SEO) and Marina has implemented a strong strategy for Pinterest (which has its own inbuilt search engine).
The reason I have picked these two channels over other platforms to start with is twofold:
- Firstly, SEO and Pinterest both take quite a long time to show results. So, I wanted to start as soon as possible without wasting any precious time.
- Secondly, and most importantly, they’re more in line with the direction I want this blog to take by allowing me to target an organic audience that is truly interested in our content.
3. SEO - Optimise your content for search engines
If you’re after organic traffic like myself, I think it’s extremely important to optimise your content for search engines.
If you are on Wordpress, you should absolutely add the Yoast SEO plugin which assists with optimising your content. I have never used it myself because again, I’m on Squarespace, but every blogger on Wordpress swears by it. And to be honest, by reading the reviews of this plugin and learning about its capabilities and functionalities, I got quite jealous that it’s only available for Wordpress. I really wished a similar plugin existed for Squarespace.
If you’re on Squarespace like I am, work on your SEO anyway. It took me a while to figure out how to do that on Squarespace without a plugin but I have finally cracked the code!
You can see my very first post here. That’s a complete SEO disaster! It really shows how I had no clue what I was doing.
These are more recent posts and are optimised for search engines. And despite being more recent, they actually have much more traction due to better use of keywords, alt tags and meta description. We all know SEO takes a long time, but since I have been using consistently this free headline analyzer and an on-page SEO checklist I have compiled, my SEO efforts are slowly starting to pay off!
If you’re interested in learning how to do it, I may write a post about it soon so keep an eye on this blog in the next weeks.
In the meantime, regardless of which platform you’re on, if you can’t have the Yoast SEO plugin, you must grab this FREE printable checklist I have compiled to help with on-page SEO and rank higher in Google.
It will save you so much time in making your posts SEO friendly is ridiculous! If you're after organic traffic, this checklist is a must have!
4. Increase your page views by using Pinterest to your benefit
Most of our efforts went into implementing a strong and effective Pinterest strategy. We made a business profile, worked on its branding and activated rich pins. We started pinning a lot more by scheduling pins via Tailwind. Since we started using Tailwind, our Pinterest monthly views skyrocketed to 63,200 with an increase by + 339%. Not too shabby! So, I definitely recommend using Tailwind. They have a free trial, so you can try it for yourself. I’m 100% sure you will love it!
Why am I 100% sure you will love it? Because Tailwind helps boost your traffic in so many different ways! In a nutshell, its best features are:
1. Scheduling pins: Tailwind lets you add all the pins you like at one time and it then publishes them for you at different times.
2. Smart schedule: Tailwind calculates the best time to pin.
3. Where to find content to re-pin: Pinning with Tailwind is easy and you can find content all over the web.
4. How to pin: Tailwind makes pinning easy and fast.
5. How to assess results: Tailwind offers analytics that are easy to understand and let you always know how your Pinterest strategy is going.
6. Tailwind Tribes: Tailwind Tribes are community boards created within Tailwind. In other words, they’re a great place to share your pins for others to re-pin, and where to find high traffic content for you to re-pin. Tailwind Tribes are currently FREE to use and you don't need to subscribe to Tailwind to join them. Tailwind Tribes are currently FREE to use and you don't need to subscribe to Tailwind to use them, but you do need an invite to join them. You can join our Facebook Group and you will find an invitation to our Tribes there. The invitation also comes with a $ 15 credit should you sign up for Tailwind in the future!
If you would like to learn more about all its awesome features and benefits, you may want to read Tailwind for Pinterest and Its Best Features: Should You Use It?
You shouldn’t underestimate the power of Pinterest as a promotional tool for your blog.
Many of my visitors come from Pinterest (you can read our easy Pinterest strategies to boost your traffic here), and that’s actually good not only for the quantity of traffic per se but also because visitors coming through Pinterest are truly interested in your content, and therefore more likely to engage with it and stick around for more.
By the way, all those direct in the above screenshots are not my mum logging in from different devices. I’m saying that not because she wouldn’t (she would) but because she is not fluent in English and she can’t be bothered using Google translate.
Apparently, the category “direct” in Google analytics is not accurate. Some of them are obviously direct, but this category also encompasses any visitors for whom Google analytics can’t identify the source (think of incognito pages, some emails, WhatsApp, some mobile browsers, etc.). If I had to guess, I would say a large number of these direct come from Pinterest as it’s one of the main sources of my traffic.
5. Bonus tip: guest blogging
As I said, this blog is a joint effort. I do think that different perspectives can add value to any blog in any niche. If you don’t want to commit to a long-term collaboration, you could allow guest posts to be published on your site.
Unlike having permanent contributors, this option comes with an extra bonus!
We all know that guest posting for major sites can give you a spike in your page views, but not many people realise that allowing blog posts on your own blog can equally increase the traffic to your blog too.
I mean, if it’s true what they say that for a post to be successful, the content matters to a certain extent, but its success depends in large part on how much time you invest in promoting it, when you have a guest post, both you and your guest will be promoting it, and therefore the chances to increase your page views have automatically doubled!
Guest posting (both “inbound” and “outbound”) will surely be one of the strategies I would like to experiment with in the near future.
Finally, if you want to know more about how to increase the traffic to your blog esponentially, I suggest purchasing the e-book The She Approach to Boosting Your Blog Traffic.
It’s an e-book that I would recommend to any bloggers, regardless of their level, because it’s quite affordable but its value transcend its price enourmously. It really is an incredibly valuable resources jam-packed with actionable tips.
You can get your copy here for only US$ 25, and start skyrocketing your traffic today!
This year, this e-book was also included in the Genius Blogger’s Toolkit, a very popular collection of blogging resources sold for a limited time once a year. Unfortunately, the Toolkit is no longer up for sale. However, it must be your lucky day because we’re running a giveaway!
You can enter the giveaway here for a chance (or several chances) to win The She Approach to Boosting Your Traffic e-book plus 90 other awesome blogging resources for a total value of over US$ 5,800.
Yes, that's correct, we are giving away blogging recources worth over five thousand eight hundred dollars! YAY!
But hurry up! The giveaway ends Sunday, 29th October 2017, 11:59 PM EST time.
Best of luck to you!
In the meantime, though, I’m curious to hear whether your page views have increased over time and what strategies you’re using to drive traffic to your blog. Let me know in the comments below!
And if you have written a post on a strategy that has worked for you, feel free to add the link to your post in the comments, and I will pin it in some of our boards.
But before you go, remember to get your FREE printable on-page SEO checklist and let your organic traffic begin!
I really do want you to have it, so once you fill out this form, check your spam folder or promotion tab. It has made my blogging life so much easier, and I want the same for you.
If you’re after more tips, come and join our private Facebook Group Blogging for New Bloggers.
Our Facebook Group is a supportive community where like-minded bloggers grow together by sharing tips, establishing a real connection, fostering collaboration and promoting their blogs and social media accounts through daily promo threads. The Group is geared towards new bloggers but established bloggers are more than welcome to join too!
After joining the Facebook Group you will also find an invitation to join our Pinterest Group Boards and Tailwind Tribes.
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