If you have a Facebook page for your blog or business, it’s not always easy to find the perfect content to share with your followers. In this post, we’ll talk about the types of content you can post on your page - and a few possible sources for the different types of content.
But first, let’s discuss the purpose of your Facebook page’s content.
Using your content to grow your Facebook page
In this article, we’ll assume you set up your Facebook page for a reason. Whether you’re using it to get traffic to your blog or website, or you’re using your Facebook page to create awareness about a cause or make money… Almost every Facebook page admin wants their page to get lots of followers and page likes.
However, what every sensible Facebook page admin wants, is to create an active and engaged community. So many Facebook pages are “dead”: they keep posting new updates, but nobody seems to care enough to react or comment on the posts. If that’s the case with your Facebook page, maybe it needs a makeover; do check Blogging Apprentice’s five-day mini-course that will help you set up your page for success!
We do want as many followers as possible on our Facebook page. We want people to see our page and think “that’s the kind of page I’d like to follow” (and click the “Like” button). The more the last few posts on the page resonate with people, the more they will take the step to like or follow your page.
Once people like our page, we also want them to engage with our content. We want them to react to images, share videos, comment on interesting articles and answer all your questions and polls. With every single post we share, we need to think about the effect we’d like it to have.
Once people start interacting with your posts, you can start interacting with them; it’s a great way to create a bond with your audience. In the long run, building a relationship with your followers will help them trust the information you share, come to you for more information, and hopefully even buy whatever you’re selling.
Types of content for your Facebook page
When posting on your Facebook page, you’ll get a choice between different types of content (depending on the type of page you manage). This goes from “share a photo or video” over “create an event” to “write a note” - each of them has its own value. In this article, we’ll concentrate on four types of content: pictures, videos, external links and text posts.
1. Facebook images
You can use different types of images on your Facebook page: memes, cartoons or funny pics; pretty pictures, sometimes with an inspirational quote on them; pictures of new products or things happening in your business; and many, many more. Each type of image has its own purpose, which you can help achieve with the caption (the text you’ll write to go with the image). You can use a controversial quote to start a debate, or make a meme people will want to share with their friends.
You can either make your own pictures and upload them to your page directly - or you can share images from other Facebook pages.
Making a funny meme or an inspirational quote can be the first step to creating your own viral post. Share the image to groups you’re a member of (make sure to respect the rules), or to other pages. Once others start sharing your work, and more people engage with the picture, it can earn you new page likes (especially if you invite the people that like your image). You can make memes or put quotes on a picture with an app like Paint, or you can use Canva which is my personal favorite.
Sharing a picture that is doing well on another page, is a good way to get more traffic to your page. Facebook will recognize the post as already popular, and give it a higher reach when you post it on your page - thus showing your post to more of your followers and (hopefully) even people who have never heard of your page… but who might like what you’re posting.
There are two ways to share somebody else’s picture (or video, or other post) to your page: you can either use the “share” button, or you can capture the link and copy-paste it to your page or into your scheduler. Not sure how to do that? This short video will show you.
Please don’t save other people’s images to your computer to upload them later; this is considered stealing (or at least, misappropriating other people’s work). Not only does it hurt the page that originally published it (they won’t get any traffic from it once you upload it straight to your own page) - it also lowers your own reach, as you don’t get the extra boost from sharing a popular post.
2. Facebook videos
Videos usually answer to the same basic rules as pictures. There are different types of them – and you can either make your own, or share other people’s videos.
However, there is the important distinction between Facebook videos and external ones - on YouTube, Vimeo and other video websites. Not surprisingly, Facebook favors Facebook videos. This means that if you want to share your own video on your Facebook page, it’s advised to upload it to Facebook directly (instead of sharing the YouTube link).
If you’d like to learn how to make your own Facebook videos, do join Birute’s group, “How to make awesome Facebook videos”. It’s full of tips and tricks, peers to share your thoughts with, and of course videos we can all learn from.
One extra thing to mention is Facebook Live videos. This is exactly what it sounds like - it’s a chance (or a challenge) to broadcast your message on Facebook, live. You can go live to answer a reader’s question, to talk about your newest project or you can even turn your live videos into a mini course or challenge.
If your followers are online while you’re going live, they’ll get a notification. They can post “live” comments or questions which you can answer (or not) during the video… Live videos are an amazing boost for your page. They sound scary at first, but try doing one - they get easier every time!
3. External links on your Facebook page
You can share any website URL it by copy-pasting the link to your page. A blog post, a YouTube video or an interesting article from elsewhere on the web - all of these (and more) belong in the “external links” category. Facebook was never a big fan of these (as external links take people away from Facebook… and of course, Facebook wants people to stay on their website), but recent changes seem to have made it easier to get a good reach on an external link.
When you post a link, the neatest way to do it is to let the preview load - and then deleting the url itself (it won’t delete the link from the image or meta text below).
Try not to use shortened links on Facebook (bit.ly, goo.gl, ow.ly and all the others). Facebook likes to see where you’re sending people to; shortened links will often be marked as spam, which can drastically reduce the reach of the post.
4. Text posts on a Facebook page
Sometimes, it’s fun to post something without an image, video or link. Make it something people want to comment on (a question, poll, short story, statement); your engagement might go through the roof! These days, it’s especially popular to ask people to answer with a GIF.
Where to look for content for your Facebook page
First thing you’ll need before you start looking for content, is a plan. If you have an idea what specific topics you want to talk about on your Facebook page, and know when you want to post what, you’ll have an easier time finding the content. For inspiration, you can use whatever your followers are writing on your page, you can peek at what your friends and other pages in your niche are talking about, or you can keep an eye on what’s trending on other social media.
Now where to find all this awesome content?
1. Find content elsewhere on Facebook
When looking for fun or interesting things to share on your Facebook page, the first and best place to start your search is Facebook itself. Use the search bar to look for particular content; yes, I mean the general search bar in the Facebook header!
Your results will seem all over the place at first, but it’s easy to create order in the chaos.
Select “videos” or “photos” in the top bar to get… videos and photos. If you choose videos who have lots of views already to share on your page, Facebook regards this as popular content and will often give the post a higher reach. Same with pictures (choose from “public photos”) - sharing viral images and memes can give your post a boost from the start.
2. Share content from other similar pages
When you’re just starting out, sharing content from other pages in your niche is the best way to get traffic to your Facebook page.
When you find pages who share similar content to your own page’s, make sure to like the page “as your page”. That way they’ll be easier to follow. If you’re a shop or local business, you can also follow other companies located near you. Doing that signals to Facebook that your pages are related somehow - and if you also share each other’s content, Facebook might suggest your page to the followers of the other pages.
Check what kind of content they’re posting, what’s working and what’s not - and share their most successful posts… The ones with the most comments, reactions or shares. Not only is that good for your page (as mentioned above, posts that already get good engagement, will usually get a higher reach on your page) - you’ll also build a relationship with the other page, and they might want to share some of your content as well.
3. Make your own content
Making some content yourself is still the best way to grow your page - provided it’s an awesome picture or video that gets shared by other people. A beautiful picture with a quote, a funny image turned into a meme, an interesting video,…
Upload your video or image to your page first, then share it from your page into groups you’re a member of (make sure to follow the group rules!) and to other pages. You can also crosspost images or videos from Instagram; connect your Instagram account to your Facebook page to get started.
To prevent other pages from misappropriating your image or video, make sure there’s a watermark (on the image) or the video clearly states who made it.
Like with many other things, it works best to observe the 80/20 rule: post 80% of other content, for 20% of your own or promotional content. Pages who only share their own content usually have a much harder time reaching their audience – unless they’re paying for it.
5. Share content from your followers
When you have an active page or group, your followers will sometimes post pictures or videos of their own in the comment. Most of them will allow you to use that pic or video for your page - if you ask nicely, of course.
Maybe that funny cat picture one of your followers posted can become the viral meme that will make your page grow exponentially!
Sandrine Ferwerda Coosemans was born in Belgium, where she grew up between horses, dogs and assorted poultry. After getting a degree in sociology, she worked as a personal assistant in Amsterdam – she became a virtual assistant and social media manager after moving to rural Spain. When she’s not managing other people’s Facebook pages or creating social media workshops for local entrepreneurs, Sandrine can be found in the garden, or sitting with her chickens and alpacas. With the help of other experts in the field, Sandrine recently created Blogging Apprentice, where starting entrepreneurs and small business owners can learn all about setting up a lasting online presence for their business.