Pinterest is every blogger’s heaven. If you’re a blogger you want to create your perfect Pinterest profile and take the field. But what you will need is an easy Pinterest strategy.
Pinterest works great but when you’ve only had your blog for a short amount of time, you can’t do much with it.
When I first started, I was staring at my brand-new Pinterest profile with 2 pins in it and just one follower (myself from my personal account).
Where were all the followers that every other blogger was talking about? “Where am I meant to get traffic to my blog from” I kept asking myself?
When bloggers talk about Pinterest as a huge windfall, they don’t tell you that to get the results, you really need to work for them.
Your Pinterest game will grow but you can’t expect huge traffic from day one. What you need to do is building your authority on Pinterest.
In this post, I won’t show you how to gain a lot of traffic over night. I started blogging less than four months ago so my traffic is not comparable to the traffic of established and famous bloggers (you can read how our blog went from 1000 page views a month to 2000 page views a day here).
What I really want to tell you is that growing your traffic with Pinterest is possible, but requires time and work.
I started my Pinterest profile around three/four months ago, and for the first couple of weeks, I was just looking around trying to find my way.
I had read so many articles about Pinterest strategies but they were all written by experienced bloggers and I couldn’t relate. No one told me that before seeing big results you’ve to establish your presence on Pinterest. What I really needed was a sort of guide for beginners. But there was nothing like that… so I started experimenting and in this post, I would love to share with you what I have done so far.
Here are my stats four months on. You can see my Pinterest views have grown
I know isn’t a big number but something is happening.
What am I doing to make it happen? Here are my Pinterest strategies:
Get a Business Account
First thing, it’s absolutely vital that you get a business account. Firstly, because Pinterest requires you to do so. Secondly, and also very important, having a business account lets you verify your website and this gives you authority in Pinterest’s eyes. Plus, with a Business account, you can apply for rich pins (we will talk about this shortly) and get the analytics.
Tell Pinterest who you are
I know this should be obvious, but just to be clear, when you get your account, please use your business name. With your name try to also explain what you do, write down some keywords to identify your niche. Fill in the about section explaining how you can help people and with lots of keywords 😉.
If you don’t know how to implement SEO for Pinterest stay tuned because I’m writing an article on it right now.
Brand your Pinterest profile
Try to stay as close as you can to the branding of your website. Use same colours and same fonts. Use your logo as profile image. If you don’t have a logo use a photo of yourself but make it professional.
Personalise your boards’ covers staying consistent with the brand. Also, for the topics of your boards is very important that you choose topics related to your niche.
If your blog is about travel you want to attract people interested in travel, if you have too many boards on other topics, people will get confused and just leave your profile.
Keep your personal interests out of your business profile.
Verify your website
This will help increase your authority in Pinterest’s eyes. And it will also give you direct analytics of your domain.
You can verify your website in “settings”. You can go in settings hovering your mouse over your profile image in the right corner of your profile:
Once you are in the settings, scroll down until you find the website field and put your URL there. Click on confirm website.
Unfortunately given that my website has already been confirmed I can’t show you the process step by step.
Anyway, Pinterest will give you some metatag (it’s like a kind of code) that you have to place on your website. So, copy the metadata that Pinterest gives you and:
If you’re on WordPress.org you can easily use the Yoast plugin to insert the metatag.
If you are with Squarespace like myself, go on SETTING → ADVANCED → CODE INJECTION
and paste the metatag in the “Header”
After you save the metatag on your website go back on Pinterest and confirm your URL.
It can take a little while so don’t worry if “website confirmed” doesn’t appear right away, it will.
Create a board just for your work
Create a board where you will pin only your articles and make it the first in your profile.
This will be really useful to those who want to know more about your work.
Having this board at the beginning of your profile will make your own pins more visible.
Having a board just for your own articles will also help to better understand how your blog is doing on Pinterest, as Pinterest analytics show you the details for each board you have. In my case, for example, my analytics say that the board dedicated to my own work is usually the board that gets the most re-pins, this means that my articles are doing well.
Create a lot of boards and fill them in
Create numerous boards but be careful to stay close to the interests of your niche.
To better understand which are the interests of your followers go in the Pinterest analytics →People you reach → Interests and you’ll find out what your followers are following
You should only integrate interests that are related with the topics of your blog in some way.
For example, I have a board called “gift ideas for him”. It’s not relationship-related per se but it’s something that people who follow my profile could be interested in. It is still related to the main topic as people who are in a relationship, probably look for advice on what to buy for their partner.
You need lots of boards, firstly because by having several boards you have the possibility to pin lots of pins. Additionally, you can easily re-pin your own pins in more than one board.
However, create a board only if you know you can fill it in. Boards with not enough pins look ugly, and can be a disappointment for people who find them. Most importantly, Pinterest considers active boards as the ones that get pinned often.
Get rich pins
Rich pins are prettier and more informative. When your pin appears on the home feed with hundreds of other pins, it will stand out more if it’s a rich pin.
Can you see the difference between the rich pin (on the left) and the pin that isn’t a rich pin (on the right)? The first one is nicer and gives more information about the article. The second pin isn’t a rich pin as it brings you to a landing page that isn’t on my website so I wasn’t able to make it rich.
But is that all? Nope! Rich pins are given priority by Pinterest so, Pinterest will show them more often and highest on the general home feed.
If you are a WordPress.org user you can use the Yoast plugin to get rich pins.
If your blog is on Squarespace, once you have confirmed your website all you need to do is copy the URL from one of your pages and validate it on the Pinterest validator.
You only need to do it once. After that, all the articles you pin from your blog will show as rich pins, even ones you haven’t written yet.
Don’t freak out if your pins don’t become rich as soon as you validate your URL, it can take time.
Make your pins stand out
Ok, this is another complex thing.
Your pins need to be the right size. 735x1200 is the size that I’m using and it seems to work.
To create my graphics, I use Canva, it’s really easy to use and it’s free.
Please try to avoid images with faces, they don't work well on Pinterest.
The pins that work better are pins with writing on images. This kind of pins work better because those who find your pin can easily see what your pin is about. I know they could read the description but while you are in the home feed with hundreds of pins you don’t open each pin and read the description, do you? So why would someone do it for your pin?
However, be careful to ensure the writing on the pin is readable. Even if a font looks prettier you should avoid it if it’s hard to read.
Having words in the image also helps with SEO.
Also, I have read somewhere that pins with red on them are doing better than others.
Participate in community boards
Community boards (also known as Group Boards) can get your pins in front of thousands of people.
Community boards are Pinterest boards where multiple people contribute with their own pins and usually re-pin from the board.
So, joining a community board will not only put your pins in front of all the followers of the board but if some of them will re-pin your pin, your impressions will grow rapidly.
A good way to find community boards is to look for them on Pingroupie
If you would like to participate on our community boards join our Facebook group “blogging for new bloggers” and you will find the boards invitations in a pinned post.
I think this is the number one strategy! You can try Tailwind free for a month.
Tailwind completely changed my results in Pinterest.
When I started using Pinterest I knew that I had to pin a lot, always new content and at different times. This was almost impossible for me.
First thing I didn’t have time to go on Pinterest multiple times a day and pin manually. The other thing I really struggled with was pinning at the right time! I’m based in Australia and my audience is mostly from the US, so while my followers were on Pinterest I was in bed 😊.
But then I went for the Tailwind free trial and everything became so easy.
I usually schedule all my pins once a week following the 80/20 rule (this means that what you pin should be composed of 80% content from other blogs and 20% of your own content.).
Tailwind lets me know what time is the best time to pin, that is when my followers are more present and engaged on Pinterest.
I pin around 30 pins a day with Tailwind.
If you take Pinterest seriously, I would strongly recommend to subscribe for Tailwind.
To learn more about how I use Tailwind to boost my traffic you can read this post.
Another thing that has helped me grow my Pinterest traffic is Tailwind Tribes.
Tailwind Tribes are a type of community boards where you can find pins to re-pin in your own boards and where you can add your own pins to be shared by other members. To read more about Tailwind Tribes go here.
If you want to get started with Tailwind Tribes you can join our Facebook group and find the invites to our Tribes.
Implement Pinterest SEO
This is the most important thing you can do. Pinterest is not your standard social media, it works more like a search engine.
So, to be honest, it doesn’t really matter how many followers you have or how many times your pins have been re-pinned. What’s important is that when someone searches for something related to your article, your pin will pop up.
Now, don’t get me wrong, everything is important: the more followers you have, the more people will get your pin in their home feed. The more re-pins you have, means your content will show more often in Pinterest. All of this is good to raise your authority on Pinterest.
At the end of the day, what you want is more people coming over to your blog and the best way to get it is to implement SEO everywhere.
This is a big and very important topic so I’ll write a post on this specific topic soon.
Make your website Pinterest friendly
Add a Pinterest follow button to your site so people can follow you on Pinterest easily.
You can also have a plugin that shows your Pinterest boards on your website, I decided not to have it as too many plugins will slow your site down.
Have a Pinterest share button on your blog, I use Shareaholic and it’s fantastic.
Now, if your blog is on WordPress.org, you’re getting me really jealous because you can use a plugin called Social Warfare that, in addition to many other benefits, lets you hide in your blog post a pinnable image together with a custom description so when someone clicks your share button that exact image and description will be pinned.
If you are with Squarespace like myself, don’t despair, I have a solution for you: you can upload the image of your pin to tinypic.com get the html code and hide the image within your post using the following code:
<div style="display:none">copy&paste here the html code from tinypic.com</a></div>
However, unfortunately, this doesn’t prevent other pictures from showing up when the pin-it button is clicked.
So, if you can, as you are on Wordpress, I really recommend getting the Social Warfare plugin. It only shows the picture that you have chosen, you can add a custom description, it’s affordable and it also has many benefit for other social networks.
Even if you don’t really need to get lots of followers to grow on Pinterest (you can easily reach people through community boards, Tailwind Tribes, good SEO), having a good number is advisable as it gets you authority and gets your pins in front of more people.
Some tips to get more followers are:
Follow the followers of the leader in your niche and the followers of big boards related to your niche, not everyone will follow you back but a small percentage will. (don’t follow too many people in one day otherwise Pinterest could suspend your profile as a spammer)
Pin lots of pins from one single person, they will notice you.
You could also use the social part of Pinterest and comment on some pins or engage with some other users. I haven’t tested this strategy as I use Pinterest more as a search engine.
Promote your Pinterest profile on your other social media, in your email list and on your own blog.
Use Facebook groups
While I’m not really into the like for like kind of threads, I’m absolutely in favour of the re-pin threads.
This is because while the “like for like” usually gets you followers not interested in your topic, with the re-pin thread:
1. You will increase the re-pin count of your pins and this is really useful to gain authority on Pinterest.
2. Even if the person who re-pin your pin from the thread isn’t in your niche they will probably have some followers that are also interested in your niche and will find your pin valuable.
When you are going to put your pin in the thread you should share the version of that specific pin that has got more re-pins. By doing this you will increase the re-pin count of an already strong pin and Pinterest will be happier to put that pin in the home feed. It will also increase your chance of seeing your pin re-pinned as a pin with a bigger number of re-pins is more attractive.
To check which version of a specific pin has been re-pinned the most you can go to
www.pinterest.com/source/yourdomain.com/ (after source/ you have to put your blog URL)
Here you can see all the pins that have been pinned related to your blog.
If you want you can join our Facebook group 😊.
So, this is what I’m doing on Pinterest right now and to be honest, my traffic skyrocketed after subscribing for Tailwind. I think that because you are using a scheduler, everything is more organised and you can be on Pinterest at any time without really be there. Tailwind also has so many features that can help you grow your traffic. If you aren’t using it you are missing out. You should try it for free.
The most important thing is that you should put your pins out there so try to participate to as many community boards as you can and use Tailwind Tribes.
Join our Facebook group and you will find the invitations to our tribes (bonus: you can use Tailwind Tribes for free but our invitations come with a $15 credit should you decide to get Tailwind in the future).
Anyway, as you can imagine, I am still experimenting on Pinterest, so if you have any tips or advice please leave them in the comments
See you on Pinterest! 😊
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