Is Tailwind worth it? If you’re new to the blogging game you probably don’t even know what it is. At least, I didn’t know what Tailwind was during my first month of blogging. To be honest, I didn’t even know that Tailwind existed.
But if you’re a new blogger, probably the advice you’ve heard the most is “use Pinterest”. And that’s true, Pinterest is the perfect place to share your content.
But let’s be honest, if you want to receive organic traffic from your Pinterest account, what you need to do is pinning as if there was no tomorrow. And it’s not only that, you have to pin quality pins, pin them at the right time, and always pin new content. Plus, there is this unspoken rule that your pinning ratio should be 80/20, where 80% of what you pin should be content from other blogs and only 20% can be your own.
So, I started using Pinterest with these perfect tips in mind, and I was absolutely overwhelmed!
Pinning requires time, especially if you want to re-pin good stuff. And then I didn’t know where to find pins related to my niche or what was the “right time”. Plus, how could I pin at the right time if my audience is mostly from the US and I live in Australia? Huge time zone problem! I thought about giving up sleeping, but I was wasting too much money on caffeine.
If that wasn’t enough, I was also so worried I would look spammy that I was writing down every pin I pinned to make sure I wouldn’t re-pin them again. I had an excel spreadsheet to keep track of every single pin I had pinned on each community board.
Let me tell you, it was a nightmare! And, to add insult to injury, I saw zero (0) results.
Then, one day, I found out about Tailwind, a scheduler for Pinterest. I thought it could help, at least I could go back to sleep while it was pinning.
Tailwind offers a free trial for a month, so I gave it a try.
But, I kid you not, I decided to subscribe for the year membership after using it for less than 24 hours! So, if you saw the question in the headline and you were wondering, the answer is a big fat YES! You can subscribe for a free month here and see for yourself.
Oh, you would like to know also why? Not a problem, I can do that for you, ahah.
Frist of all, since I started using Tailwind, my Pinterest views skyrocketed! In my 6th week using Tailwind, I have reached some incredible monthly views of well over 100K.
But it’s not only that. Tailwind has made my life so much easier.
How Tailwind helped me with my Pinterest game
Pinterest is a golden traffic source but it requires hard work and lot of your time. I was spending all my day on Pinterest, then I started using Tailwind and all my problems were gone.
How does Tailwind help? Let me list its best features here, and I will then go into details for each feature.
1. Scheduling pins: Tailwind lets you add all the pins you like at one time and it then publishes them for you at different times.
2. Smart schedule: Tailwind calculates the best time to pin.
3. Where to find content to re-pin: Pinning with Tailwind is easy and you can find content all over the web.
4. How to pin: Tailwind makes pinning easy and fast.
5. How to assess results: Tailwind offers analytics that are easy to understand and let you always know how your Pinterest strategy is going.
To be able to use Tailwind, you would need to get its chrome extension. It’s free and you can find it here
If you would like to find out how these features have helped me keep reading.
1. Scheduling pins:
You can organise your workflow easily. I spend less than a couple of hours a week scheduling all the pins that I want to share during the week.
This is good not only because for the rest of the week I can completely forget about it, but also because I’m more focused so I can ensure that the quality of the pins I schedule is good and double check that they actually take readers to a real post.
2. Smart schedule
Tailwind has this fantastic feature called “Smart Schedule” that suggests you the best time to pin, it checks for you when your followers are more engaged in Pinterest. You tell Tailwind how many times you want to pin per day and it will generate a schedule for you. But if you want to add some more spots or different times you are able to do so.
The green spots in the screenshot are those chosen by Tailwind for me and the grey ones are those I added.
As you can see, it mostly posts when here in Australia is early morning because it’s when my American followers are more active on Pinterest.
3. Where to find content to pin
Once I solved my time zone issue, the problem was what to pin, especially if I wanted to follow the unspoken rule and stick to a ratio of 80/20. I knew that I had to pin quality pins but I didn’t know where to find them.
And you guessed it, Tailwind has the solution… better, it has four solutions.
Yep, this is easy. While you’re on Pinterest, every time you see a pin that you would like to schedule, you can just click on the blue wave that appears on the left corner of the pin.
And Tailwind will open up letting you decide how to schedule your pin.
- The web
With tailwind chrome extension, you can pick pins to schedule while you’re surfing the web.
Can you see the little icon in the lower left corner? Yep, that’s Tailwind. Click on it and Tailwind will open for you so you can schedule your pin.
- Tailwind suggested pins
Every time you schedule a pin, Tailwind will suggest you a number of pins related to what you have just pinned.
In this case, I had just pinned to my “Relationship Advice Board” and so Tailwind suggested all pins related to relationship advice.
- Tailwind Tribes
That’s the best of all features! Tailwind has these kinds of community boards where you can find high valuable pins and where you can add your own to be shared by other pinners.
Have you ever tried to apply for a community board on Pinterest? Do you know how hard it is? And how hard it is keeping track of all of them? Yes, my friend, Tailwind with his Tribes is the solution.
I know that you will subscribe for Tailwind (you can have a free month here) but just so you know, you can even use Tailwind Tribes before subscribing.
If you would like to contribute to our Tribes and get your pins repinned several times, join our Facebook group below and you will find an invite.
Tribes are currently FREE to use and you don't need to have Tailwind to join our Tribes, but our invite also comes with a $ 15 CREDIT should you decide to get Tailwind in the future.
If you would like to learn more about Tailwind Tribes and how to use them to boost your blog traffic, you may want to read this post 😊
4. How to pin
I have tried other schedulers, but Tailwind is hands down the easiest scheduler that I’ve ever seen! Some other schedulers make you have to create secret boards to schedule your pins. Others only offer one benefit: they to remind you that it’s time to pin (oh, well, thank you!).
While Tailwind really makes your life easier. You choose what to schedule, click the blue wave icon and your pin is there, ready to be scheduled.
The only thing you need to do is writing down the board you would like to pin it to. And it doesn’t need to be only one board, you also choose multiple boards, and of course, you can add your pin to tribes as well.
Now, I understand that scheduling pins one by one could be time-consuming, so a little trick for you:
- How to schedule multiple pins
When you are on Pinterest looking for lots of pins to schedule don’t click the wave icon on every single pin but to speed up the process, simply click on the Chrome extension (you can get it here) and the same feed as that one you were looking at on Pinterest will show up on Tailwind. You don't need to use Chrome necessarily, there are extensions for other browsers too, including Safari.
At this point, you will be able to select more than one pin.
Can you see that some pins are highlighted? Those are the pins that you’ll move on into the scheduler with just one click.
Or, you can also go by board’s topic and write the name of the board just once.
If you chose to do it this way, I would suggest using the shuffle feature. What is it? Read on, I’m going to tell you in a minute.
Additionally, just to make your life even easier, Tailwind has an app for your phone, so you can pin from wherever you like (make sure you don’t pin and drive). You can read about it here. However, unfortunately, at this stage, the app seems to be only available for IOS. Bummer!
- Board lists
If you’ve ever read a post about Pinterest strategies you know that one of the tricks is to contribute to as many community boards as you can.
Easier said than done. When I didn’t have Tailwind, I had to write down every board description and every time I wanted to pin something I had to check if that was the right board.
A tedious work that I don’t have to do anymore. Tailwind thought about it and implemented a feature that lets you organise your board!
With this feature, every time you have to pin a pin in multiple boards you can just write the name of your group of boards.
For example, if I want to pin a blog post that is addressed to single women I can just write single and it’ll be scheduled on the three boards dedicated to single women.
But you don’t want to pin the same pin three times in a row, right?
Tailwind knows it: you can set an interval time between pins.
- Tailwind tells you if you have already pinned some content
The hardest thing - especially if you are as forgetful as myself – is to remember which pins you have already pinned.
When I subscribed for Tailwind I threw away my notebook with the list of all the pins that I had pinned!
Try to guess why. You’re right, Tailwind does it for me.
If I try to pin something that I’ve already pinned it warns me.
As you can see in this screenshot, the boards where I’ve already pinned the same pin are highlighted so I know I’ve already pinned this pin to those boards.
- Shuffle queue
Good job! You did it, you’ve all your pins scheduled for at least one week.
Now what you should do is going to your “Publisher” and play with your pins.
In your “Publisher” you can see all the pins that you’ve scheduled organised by day and time.
What I do when I’m “hunting” for pins to schedule is going by topic, but I don’t like them to be published in that order and, drum roll… Tailwind steps in.
In fact, in the publisher you can move your pins around manually or use the “Shuffle Queue” button. And you’ll have all your pins mixed up.
If you really want some pin to be published at a specific time (as for example when you pin in multiple boards and you set an interval) you can lock the pin so when you’ use the shuffle it won’t move.
5. Tailwind Analytics
Another amazing feature is Tailwind analytics.
You can monitor your Pinterest profile deeply and easily.
You can even monitor your own domain.
What I personally like the most is the “weekly summary”
Mostly because it’s really easy to understand 😉 (and also because it gives you insight on the community boards).
In my opinion, one of the most useful resource is the “pin inspector” which allows you to find the pins that have performed better.
Tailwind is Pinterest partner
Finally, another pro is that Tailwind is an official Pinterest partner. This means that Tailwind has been approved by Pinterest to develop the software. You can read more about it here
So, yeah, by using Tailwind you know that it has been officially approved and be sure is compliant with all Pinterest policies.
So, I’m not sure if you can tell from this post, but yes, I’m totally in love with Tailwind.
And I’m positive that if you try it you will be too.
Again, the answer to the question in the headline is “yes, absolutely”. I adore it and it has made my life lots easier. Tailwind is a must have for any blogger wanting to drive traffic to their blog through Pinterest. In only six weeks, it has increased my Pinterest monthly views by 339% to the incredible number of 104.4 K. I’m sure that if I had kept pinning manually I would never have achieved this figure. And the best part is that you can try it first for free and see whether it works for you. You can subscribe for a free trail here. And if you would like some tips on how to increase your traffic in general, you may want to read How I Went from ~1K Page Views a Month to ~2K Page Views a Day in My Third Month of Blogging.
If you know some other capabilities I didn’t mention here, please let me know in the comments below.
Last tip: you can start using Tailwind by scheduling this very pin ahah. See you on Pinterest 😊.
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